Posts Tagged ‘ESI.info’

Managing your shopfront on ESI.info

January 21, 2014

Before Christmas, we looked at the new client dashboard and the new interface for reporting metrics that help you assess the return on investment you get from your marketing with ESI.

This month we look at the interface for My Shopfront, which has been designed to help you promote your products, services and expert capabilities to professional decision makers and influencers. The ESI.info content management system has been restyled and is easier to use.

Below the screenshot is a summary of the features:

Content management system for ESI.info, a digital marketing platform for the construction industry

My Shopfront

Your marketing subscription: a summary of your marketing subscription, how many entries you are using and a photo of your account managers at ESI.info. Further developments are planned for this view, including the number of email bulletins that may be available to you.

My Company and Brand: your brand identity including the company name that is displayed, company name variations, your default web address, your social links and your company and brand logos.

My Online entries: all of your promoted content including products, case studies, news, CPD and articles. You can edit existing entries or create a completely new entry here.

My Downloads: review and update all of the downloads that are attached to your online entries. You upload a new version of a download and manage which entries a download is attached to.

My Button Ads: you can add a button ad in any category that you have an illustrated entry in. Button ads appear alongside search results and at the bottom of category results. Use button ads to promote company branding and reinforce messaging.

4094068_accountdropdownpanelexampleFAQ: how do I access the new dashboard?

To access the dashboard, sign in when you come to the website. A drop-down menu will then appear, giving you access to the dashboard. Choose any of the items in the menu to load the view.

If you have forgotten your password, please ask for a password reminder.

New landing pages help your target audience to find your products and services

July 19, 2013

The market sector landing pages have been redesigned to make it easier for buyers and specifiers to find the right companies to work with and materials to use for their projects.

The main improvements and benefits are listed below:

  1. Exploring topics and categories – a new topical fly-out panel to help uncommitted buyers looking for ideas and inspiration.
  2. Finding the right companies to work with – in keeping with ESI.info’s aim to provide a platform for all companies involved in the creation of better environments, we’ve created an index of manufacturers, consultants, contractors and useful organisations with links to featured products, projects and services.
  3. Identifying solution providers – a higher profile for case studies, CPD and articles to help our clients win more business during the early stages of a project.
  4. Discovering What’s New – any new entries you publish are promoted for three months in a dedicated channel to help specifiers identify new products and partners for their projects.
  5. Staying informed – more visibility and promotion for any company, product and project news that you post, helping you communicate significant developments and opportunities to the markets you serve.

See what opportunities are available to you on the new market sector landing pages:

External Works
Building Design
Interior Design
Building Services
Environmental Engineering

How buyers and specifiers browse ESI.info for ideas and inspiration

In this working example, we have used the Drainage topic in EXTERNAL WORKS to explain some of the features and benefits of the new browse function.

Topics are found on the left of each of our market sector landing pages. Each topic is a grouping of products and services that are commonly required for a development project.

Buyers and specifiers are encouraged to explore an entire topic by clicking a link to review the options available from manufacturers, consultants and contractors. When you promote your products, services and expertise through ESI.info, we provide different ways for your target audience to find you.

External Works specify landscape design architecture products

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The award-winning industry bible, EXTERNAL WORKS. To print or not to print? That was the question.

November 16, 2012

Over 25 years of influence and expertise as the market leader and still going strong!

We recently undertook a survey to find out how many professionals and companies still use the EXTERNAL WORKS directory, either in its printed form (affectionately known as the industry bible) or via our website www.ESI.info

The survey, which was completed by over 2200 professionals involved in external works and landscape projects, clearly illustrates that this trusted, reliable printed resource is still very much in demand, when it comes to making decisions about who and what to work with.

Nearly 80% of those who took part in the survey, confirmed that they still used their printed edition of  EXTERNAL WORKS and over 70% of respondents wanted to receive a new, up-to-date edition.

Click image to enlarge

Click image to enlarge

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Great tips from an Architect. Make it easier for your products to be found and specified?

September 25, 2012
We all know architects and designers are highly visual people. So it comes as no surprise that appearance is a key factor when specifying products or systems for client projects. (more…)

Getting social with ESI.info

August 22, 2012

All companies listed on ESI.info can now add social media links to your company profile pages, allowing designers, specifiers and buyers easy access to share and connect with your accounts. This new development allows you to clearly display your Twitter, facebook, LinkedIn and YouTube accounts next to your company profile.

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Learn how to make the most of your content on ESI.info. New webinar dates available

July 30, 2012
We’re running a series of practical webinar sessions designed to help you quickly set up and manage compelling content on ESI.info. Find out how to optimise your web pages and generate increased leads and enquiries to your business. (more…)

ESI.info customer research summary

July 25, 2012

We recently undertook some customer research to further improve our services and help us shape the vision for www.esi.info moving forward.

So here is a short summary of some of the key findings.

This research project was carried out by our research partners, Marketwise Strategies, to help us better understand the needs of our customers and the challenges you face in planning effective marketing activity in an increasingly challenging business environment. (more…)

Make the best use of your content to get your products specified

July 9, 2012


We spend a lot of time working with your content at ESI.info, ensuring your products are presented in a way that designers, specifiers and buyers need for building or engineering projects.

One important bit of feedback we regularly get from users of www.esi.info, is the fact they really don’t like having to fill out extensive forms to download catalogues,  technical drawings or files.

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ESI.info External Works Blog- Q & A with Stephen Bird.

May 17, 2012

What do you do at ESI.info?

I’m the editor of our External Works channel of information. I headed up the production of the annual External Works sourcebook from 2000, and now look after the same marketplace as covered by our digital publications.

I’ve also got wider responsibility for looking after editorial processes at ESI.info. In practice, that has meant big changes in the way that we do publishing.

Not too long ago, we had a fairly predictable yearly routine of researching, compiling and printing the External Works directory and other titles.

Now, the way that landscape and construction professionals find, use and share product information is changing all the time. So our information, publications and tools need to keep evolving and adapting as well, to keep apace of their working practices.

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ESI.info Interior Design Blog- Q&A with Interiors Editor, expert blogger and cycle nut, Owen Philipson

April 13, 2012

What do you do at ESI.info?

I currently work as editor for the ESI.info Interior Design marketplace. Starting out on the Interior Design print directory way back in 2003, my main focus is now developing editorial schedules and content across our Interior Design marketplace channels including blogs, websites, specification guides and more.

Working on the indexing and data structure of the website is a key area of interest for me- it may sound boring but is a major part of my role to present products that can be specified from ESI.info effectively.

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