Posts Tagged ‘analytics’

New metrics reporting interface: assess your ESI.info ROI

February 28, 2014

In this post, we look at the new interface for reporting metrics, which has received positive feedback, particularly when it comes to campaign metrics.

Being able to witness detailed results of a specific marketing activity is very useful and powerful and ESI’s new dashboard facility delivers just that.
Adam Pulfer
Marketing, Development & Technical Director
Hoppings Softwood Products

1. My Metrics

Many thanks to Woodhouse for allowing us to use their metrics as a working example. Woodhouse is a designer and manufacturer of high quality exterior lighting and street furniture for public realm and commercial environments. Their products are specified by architects, landscape architects and engineers in the public and private sector.

My Online Entry Stats

This module allows you to see how many times your promoted products and services have been viewed across a period of time.

An entry view is recorded when the detail page for your product or service is selected and viewed by a user. It is a click through from a search result and an indicator of engagement and interest.

When you look at your online entry metrics, the last complete twelve months of statistics are presented as the default view. You can select other time periods to compare the relative performance of your published entries over time. You can also specify month ranges if required.

construction industry online marketing campaign stats

In this example, the sharp rise in October and November this year was due to an investment in extending and enhancing Woodhouse’s product information, supported by illustrated news posts and a case study – 130 entries were created or enhanced over this period.

construction industry marketing online entry views

If an entry has been promoted in a bulletin – for example, the new Coda range at the bottom of the list above, you can view the campaign metrics to see who has viewed the promotion and clicked through to read more (see below).

Click here to sign in and view your Online Entry Stats

My Download Stats

This view gives you a report of all the documents and files that have been downloaded from ESI.info over the selected period.

construction industry marketing download metrics

Downloads are a significant indicator of engagement and interest. Remember that up to five documents can be associated with each published entry.

Click here to sign in and view your Download Stats

My Campaign Stats

(more…)


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