How to maximise your ESI.info case studies

August 20, 2013 by

In a previous post, we looked at the benefits of ESI.info case studies and why they increase your reach and influence.

ESI.info case study

The structure of a case study entry in the ESI.info content management system  is designed to help you make the most all of those benefits – of particular importance is the scope of the case study and the details provided in its description.

Below we step through 8 elements of a case study on ESI.info.

ESI.info CMS case study screenshot

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New illustrated view for suppliers

August 19, 2013 by

We have developed the Companies view in all categories on ESI.info. The new view is more visually appealing for your audience, making it easier for them to assess your business proposition.

New companies view

Remember the image-rich layouts in our industry-leading printed directories? This treatment provides a similar view, as well as including a snippet from your category entry to provide context.

An attractive, visual layout is still a must for buyers – when we conducted a user survey last year, they told us that browsing for ideas before searching for something specific is an important part of their workflow.
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New landing pages help your target audience to find your products and services

July 19, 2013 by

The market sector landing pages have been redesigned to make it easier for buyers and specifiers to find the right companies to work with and materials to use for their projects.

The main improvements and benefits are listed below:

  1. Exploring topics and categories – a new topical fly-out panel to help uncommitted buyers looking for ideas and inspiration.
  2. Finding the right companies to work with – in keeping with ESI.info’s aim to provide a platform for all companies involved in the creation of better environments, we’ve created an index of manufacturers, consultants, contractors and useful organisations with links to featured products, projects and services.
  3. Identifying solution providers – a higher profile for case studies, CPD and articles to help our clients win more business during the early stages of a project.
  4. Discovering What’s New – any new entries you publish are promoted for three months in a dedicated channel to help specifiers identify new products and partners for their projects.
  5. Staying informed – more visibility and promotion for any company, product and project news that you post, helping you communicate significant developments and opportunities to the markets you serve.

See what opportunities are available to you on the new market sector landing pages:

External Works
Building Design
Interior Design
Building Services
Environmental Engineering

How buyers and specifiers browse ESI.info for ideas and inspiration

In this working example, we have used the Drainage topic in EXTERNAL WORKS to explain some of the features and benefits of the new browse function.

Topics are found on the left of each of our market sector landing pages. Each topic is a grouping of products and services that are commonly required for a development project.

Buyers and specifiers are encouraged to explore an entire topic by clicking a link to review the options available from manufacturers, consultants and contractors. When you promote your products, services and expertise through ESI.info, we provide different ways for your target audience to find you.

External Works specify landscape design architecture products

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ESI.info email bulletins increase your reach and influence

July 18, 2013 by

Increase your reach and influence by promoting your products, services and expertise through ESI.info email bulletins.

With an average open rate of over 30%, ESI.info monthly bulletins guarantee high quality exposure to professional decision makers and influencers. Our subscription lists are 100% personally requested. At ESI.info, we believe that quality is important – we always provide detailed information to help buyers make the right decisions. When buyers click to read more, it means they’re interested in your business proposition.

Entries featured in ESI.info email bulletins are also promoted in the Featured this month carousel on the market sector landing pages.

Contact us today to find out how to start making more decisions go in your favour.

Check out these sample bulletins below from recent months- if you like what you see, sign up and we’ll send you future editions.

EXTERNAL WORKS

External Works email marketing landscape architects designers consultants
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Six writing tips that will increase your reach and influence

July 18, 2013 by

When it comes to describing your products and services on ESI.info, the ‘running order’ shown in the content management system helps you maximise your visibility and exposure.

CMS screenshot

A  buyer reading a well-structured description of your product or service knows whether you’ll probably be able to satisfy their requirements. If you are, they’ll be prompted to act. That could mean contacting you for a quote or additional information by phone or by email, downloading related literature and files, or simply deciding to use your products or services.

Our approach to technical communication – and the approach that we recommend you take with each of your entries – is based on BS 4940 Technical Information on Construction Products and Services.

Here are six principles to bear in mind:
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Use ESI.info’s Content Management System to extend your reach and influence

June 18, 2013 by

The ESI.info Content Management System (CMS) is a useful tool that allows you to promote your brand, products and services whenever you want to.

We have invested a large amount of time and money in developing it, and it is the best Content Management System in our market sector. You can publish detailed information on products and systems, projects and your latest company and product news.

Regular updates ensure buyers are aware of your on-going business proposition. Designers and specifiers are keen to keep up to date with the latest sector innovations and news. We’re keen to deliver that information to them on your behalf. Posting new content will increase your reach and influence in your market sector.

 

Sign in to your account ESI.info

But I don’t have enough time!

We’re all busy with our day-to-day routines, but some things are worth making the time for. Rich, detailed, accurate information will make a big difference to your brand perception.

Did you know, it takes less than:

  • 5 minutes to create a brand new illustrated entry with supporting downloads.
  • 60 seconds to add a new illustration and make it your gallery image.
  • 60 seconds to add a new download.

And what’s more, you can see your enhancements instantly.

Time management is a constant challenge for any professional person managing multiple projects at once. Here at ESI, we use systems like Getting Things Done and The Pomodoro Technique to break tasks into small, manageable segments, blocking off chunks of time and eliminating distractions.

How do I manage my content?

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Richer content for more page views: an ESI.info case study

June 18, 2013 by

Maccaferri

Here’s an example of how enriching the content of your ESI.info entries – breadth, depth, illustrations and news items – results in more entry views…

Priorities for a busy marketing team

The geotechnical specialist, Maccaferri Ltd has a longstanding partnership with ESI.info. The company had started to use the ESI.info content management system to upload and maintain product information on the website, and members of its team had logged on for our training webinars.

But a busy marketing agenda and lots of channels competing for time and attention, as well as changes in its marketing team, meant that Maccaferri’s product information was not being kept as fully up to date or complete as the company would have liked – 14 of the 25 entries that it had reserved were not being actively used.

We were keen to ensure that Maccaferri had the best possible profile on our website. High-quality content attracts specifiers and generates new business opportunities.

Enriching content step by step

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ESI.info – how we highlight your new information

June 18, 2013 by

ESI.info has launched new landing pages for the five market sectors that we champion. The landing pages highlight any illustrated entries that are new to ESI.info or new to the market, including products, projects, articles and CPD materials from producers, consultants, contractors and advisory bodies. Anything that you do that is new and interesting is highlighted and promoted to your target audience.

What’s new in External Works
What’s new in Building Design
What’s new in Interior Design
What’s new in Building Services
What’s new in Environmental Engineering

“Featured this month” carousel

Featured this month are the entries from ESI.info email bulletins, which are sent out to a fully requested list of decision makers and buyers for increased engagement with your information.

ESI.info Building Design featured products

New entries

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Increase your reach and influence with ESI.info email bulletins

June 14, 2013 by

Increase your reach and influence by promoting your products, services and expertise with ESI.info email bulletins.

With an average open rate of over 40%, ESI.info monthly bulletins guarantee high quality exposure to professional decision makers and influencers. Our subscription lists are 100% personally requested. At ESI.info, we believe that quality is important – we always provide detailed information to help buyers make the right decisions. When buyers click to read more, it means they’re interested in your business proposition.

Check out the June bulletin for INTERIOR DESIGN – if you like what you see, sign up and we’ll send you future editions.

email marketing from ESI.info

 

Email us to find out how to start making more decisions go in your favour.

Or call 01786 407000 

How we promote our clients through social media networks

May 9, 2013 by

Summary: ESI.info has well established social marketing accounts on Twitter to pro-actively promote interesting products and services to an engaged audience. Each of our market sectors has its own Twitter account, allowing us to alert our followers to information that is relevant, useful and interesting to them. When you update or create new entries on ESI.info, tweet us and we will share this content with our network of followers if it will help them make better decisions for better environments.

• ESI.info: social media early adopters
• Marketplace-branded Twitter feeds
• Update your ESI.info content and share it with a wider audience

ESI.info’s social media followers

Whether you invest time and energy in social media marketing or not, it is always beneficial when your your expertise is highlighted and promoted through these channels on your behalf. It increases awareness of your brand and business proposition.

ESI.info has made great headway as an early adopter of social media marketing. During this time, we have built a large network of professional decision makers and influencers. Did you know we have been actively promoting our clients’ products and services for several years?

We direct our followers to products, articles, case studies and projects on ESI.info that we think will help them make better decisions about who to work with and what materials to use for their projects. And we know they forward interesting links to their colleagues and followers. All this results in increased reach and influence for clients’ whose work we promote.

Image: mkhmarketing.wordpress.com

Image courtesy of mkhmarketing.wordpress.com

Twitter feeds for the market sectors we champion 

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