Archive for the ‘ESI.info updates’ Category

Managing your shopfront on ESI.info

January 21, 2014

Before Christmas, we looked at the new client dashboard and the new interface for reporting metrics that help you assess the return on investment you get from your marketing with ESI.

This month we look at the interface for My Shopfront, which has been designed to help you promote your products, services and expert capabilities to professional decision makers and influencers. The ESI.info content management system has been restyled and is easier to use.

Below the screenshot is a summary of the features:

Content management system for ESI.info, a digital marketing platform for the construction industry

My Shopfront

Your marketing subscription: a summary of your marketing subscription, how many entries you are using and a photo of your account managers at ESI.info. Further developments are planned for this view, including the number of email bulletins that may be available to you.

My Company and Brand: your brand identity including the company name that is displayed, company name variations, your default web address, your social links and your company and brand logos.

My Online entries: all of your promoted content including products, case studies, news, CPD and articles. You can edit existing entries or create a completely new entry here.

My Downloads: review and update all of the downloads that are attached to your online entries. You upload a new version of a download and manage which entries a download is attached to.

My Button Ads: you can add a button ad in any category that you have an illustrated entry in. Button ads appear alongside search results and at the bottom of category results. Use button ads to promote company branding and reinforce messaging.

4094068_accountdropdownpanelexampleFAQ: how do I access the new dashboard?

To access the dashboard, sign in when you come to the website. A drop-down menu will then appear, giving you access to the dashboard. Choose any of the items in the menu to load the view.

If you have forgotten your password, please ask for a password reminder.

Your company shopfront on ESI.info

September 18, 2013

At ESI.info we never stand still, constantly developing our website and information services to help you extend your reach and influence. We have improved the company page to give you a shopfront that showcases all of your information in one place, more clearly than before. Your company profile page has been developed into a microsite where buyers can quickly grasp the full extent of your business proposition from a fixed index at the top of the page. Products, services, case studies, projects, CPD materials, documents, news and events can all be promoted to build awareness of your brand and expert capabilities. Buyers can browse all your published information through the channels that interests them, increasing your new business and cross-selling opportunities.

Forbo Company Products channel ESI.info   (more…)

New illustrated view for suppliers

August 19, 2013

We have developed the Companies view in all categories on ESI.info. The new view is more visually appealing for your audience, making it easier for them to assess your business proposition.

New companies view

Remember the image-rich layouts in our industry-leading printed directories? This treatment provides a similar view, as well as including a snippet from your category entry to provide context.

An attractive, visual layout is still a must for buyers – when we conducted a user survey last year, they told us that browsing for ideas before searching for something specific is an important part of their workflow.
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ESI.info – how we highlight your new information

June 18, 2013

ESI.info has launched new landing pages for the five market sectors that we champion. The landing pages highlight any illustrated entries that are new to ESI.info or new to the market, including products, projects, articles and CPD materials from producers, consultants, contractors and advisory bodies. Anything that you do that is new and interesting is highlighted and promoted to your target audience.

What’s new in External Works
What’s new in Building Design
What’s new in Interior Design
What’s new in Building Services
What’s new in Environmental Engineering

“Featured this month” carousel

Featured this month are the entries from ESI.info email bulletins, which are sent out to a fully requested list of decision makers and buyers for increased engagement with your information.

ESI.info Building Design featured products

New entries

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How do designers and specifiers use ESI.info? Find out with ESI.info TV

December 12, 2012

Over the last 3 months, ESI.info have been working with Su Butcher of Just Practising to interview designers, architects and landscape architects about ways they use ESI.info to source specialist products and services on live projects.

The aim of the campaign was to generate insight about the important role ESI.info plays in helping designers, specifiers and buyers choose what and who to work with.

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Episode 1:  Matt the Architect- How illustrated content helps specifiers at design stage.

Matt Franklin of mbf design is a regular user of ESI.info. In this episode Matt shows how illustrated entries are key in helping him refer products and systems to his clients for one of his recent projects.

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The award-winning industry bible, EXTERNAL WORKS. To print or not to print? That was the question.

November 16, 2012

Over 25 years of influence and expertise as the market leader and still going strong!

We recently undertook a survey to find out how many professionals and companies still use the EXTERNAL WORKS directory, either in its printed form (affectionately known as the industry bible) or via our website www.ESI.info

The survey, which was completed by over 2200 professionals involved in external works and landscape projects, clearly illustrates that this trusted, reliable printed resource is still very much in demand, when it comes to making decisions about who and what to work with.

Nearly 80% of those who took part in the survey, confirmed that they still used their printed edition of  EXTERNAL WORKS and over 70% of respondents wanted to receive a new, up-to-date edition.

Click image to enlarge

Click image to enlarge

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Learn how to make the most of your content on ESI.info. New webinar dates available

July 30, 2012
We’re running a series of practical webinar sessions designed to help you quickly set up and manage compelling content on ESI.info. Find out how to optimise your web pages and generate increased leads and enquiries to your business. (more…)

Make the best use of your content to get your products specified

July 9, 2012


We spend a lot of time working with your content at ESI.info, ensuring your products are presented in a way that designers, specifiers and buyers need for building or engineering projects.

One important bit of feedback we regularly get from users of www.esi.info, is the fact they really don’t like having to fill out extensive forms to download catalogues,  technical drawings or files.

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Talking to people: still relevant and effective in a digital age

June 20, 2012

Guest post by David Bain, Marketwise Strategies

In an age when online, ‘DIY’ market research solutions abound, it can be tempting to dismiss traditional methods such as in-depth phone or face-to-face interviews. Both online and face-to-face research have their place, however, so how do you choose the right research method for the right situation? (more…)

Are your leads and referrals getting stuck in the funnel?

June 19, 2012

Knowing how and where your leads and enquiries come from is a key priority, period! No longer a ‘nice to know’, channel attribution is key to measuring ROI and for budgeting and planning. Yet there are some very common obstacles that may be preventing valuable enquiries or leads being fed back to your business.

In this post, we look at some very simple things you can do to ensure that leads and referrals generated by ESI.info are getting back to your business.

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