Author Archive

Key data: Simple steps to improve your visibility on ESI.info

October 17, 2013

Our ESI.infoTV series interviewed architects, interior designers and landscape architects to find out how they use ESI.info to shortlist products for their projects.

Key data is an important element when people refine and filter on ESI.info to narrow down their search results to find something that meets their requirements.

One of the key things to come out of the video was how filtering systems help a buyer narrow down and compare different products or services – it is all designed to help them make better decisions for better environments. An architect on the Just Practising blog said sites like ESI.info are invaluable time savers when they need to compare products in one place.

If your key data is not complete, you may miss out when buyers filter and refine their search results on ESI.info.

Follow these 5 steps to check your key data is complete:

Try the following 7 steps to compare your key data and find the gaps

1. Go to ESI.info and sign in.

2. Search for your company, then select the ‘Products’ tab in your company shopfront.

3. Select one of the information channels (eg products, services or case studies) in your company shopfront.
(below)
ESI.info 1 sign in 3 select channel
4. Filter your results to a single category.
5. Click the ‘Select all” button.

6. Click the compare function.

(below)
5 select all 6 compare

7. Look for gaps in the key data to highlight where information can be added.  (below)

On the Compare screen, you can: (1) scroll left and right to compare all your products in a category; and (2) look for gaps in the key data to highlight where information can be added.  (below)

ESI Compare 5. gaps in key data

If you see an entry that is missing key data, select the entry to go to the detail page and click the ‘Edit this entry’ link to complete the missing key data.

You need to be signed in to ESI.info to see the Edit this entry link. (below)

Use ESI.info’s Content Management System to extend your reach and influence

June 18, 2013

The ESI.info Content Management System (CMS) is a useful tool that allows you to promote your brand, products and services whenever you want to.

We have invested a large amount of time and money in developing it, and it is the best Content Management System in our market sector. You can publish detailed information on products and systems, projects and your latest company and product news.

Regular updates ensure buyers are aware of your on-going business proposition. Designers and specifiers are keen to keep up to date with the latest sector innovations and news. We’re keen to deliver that information to them on your behalf. Posting new content will increase your reach and influence in your market sector.

 

Sign in to your account ESI.info

But I don’t have enough time!

We’re all busy with our day-to-day routines, but some things are worth making the time for. Rich, detailed, accurate information will make a big difference to your brand perception.

Did you know, it takes less than:

  • 5 minutes to create a brand new illustrated entry with supporting downloads.
  • 60 seconds to add a new illustration and make it your gallery image.
  • 60 seconds to add a new download.

And what’s more, you can see your enhancements instantly.

Time management is a constant challenge for any professional person managing multiple projects at once. Here at ESI, we use systems like Getting Things Done and The Pomodoro Technique to break tasks into small, manageable segments, blocking off chunks of time and eliminating distractions.

How do I manage my content?

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How we promote our clients through social media networks

May 9, 2013

Summary: ESI.info has well established social marketing accounts on Twitter to pro-actively promote interesting products and services to an engaged audience. Each of our market sectors has its own Twitter account, allowing us to alert our followers to information that is relevant, useful and interesting to them. When you update or create new entries on ESI.info, tweet us and we will share this content with our network of followers if it will help them make better decisions for better environments.

• ESI.info: social media early adopters
• Marketplace-branded Twitter feeds
• Update your ESI.info content and share it with a wider audience

ESI.info’s social media followers

Whether you invest time and energy in social media marketing or not, it is always beneficial when your your expertise is highlighted and promoted through these channels on your behalf. It increases awareness of your brand and business proposition.

ESI.info has made great headway as an early adopter of social media marketing. During this time, we have built a large network of professional decision makers and influencers. Did you know we have been actively promoting our clients’ products and services for several years?

We direct our followers to products, articles, case studies and projects on ESI.info that we think will help them make better decisions about who to work with and what materials to use for their projects. And we know they forward interesting links to their colleagues and followers. All this results in increased reach and influence for clients’ whose work we promote.

Image: mkhmarketing.wordpress.com

Image courtesy of mkhmarketing.wordpress.com

Twitter feeds for the market sectors we champion 

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Quick new links to edit your content on ESI.info

December 13, 2012

If you want to update any of your illustrated entries or content on ESI.info, then we’ve made it even easier for you to start editing your content at the click of a button.

Once you’ve found the page you want to edit, simply SIGN IN to ESI.info using your email and password.

SIGN IN:
Sign in to your account ESI.info

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How do designers and specifiers use ESI.info? Find out with ESI.info TV

December 12, 2012

Over the last 3 months, ESI.info have been working with Su Butcher of Just Practising to interview designers, architects and landscape architects about ways they use ESI.info to source specialist products and services on live projects.

The aim of the campaign was to generate insight about the important role ESI.info plays in helping designers, specifiers and buyers choose what and who to work with.

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Episode 1:  Matt the Architect- How illustrated content helps specifiers at design stage.

Matt Franklin of mbf design is a regular user of ESI.info. In this episode Matt shows how illustrated entries are key in helping him refer products and systems to his clients for one of his recent projects.

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The award-winning industry bible, EXTERNAL WORKS. To print or not to print? That was the question.

November 16, 2012

Over 25 years of influence and expertise as the market leader and still going strong!

We recently undertook a survey to find out how many professionals and companies still use the EXTERNAL WORKS directory, either in its printed form (affectionately known as the industry bible) or via our website www.ESI.info

The survey, which was completed by over 2200 professionals involved in external works and landscape projects, clearly illustrates that this trusted, reliable printed resource is still very much in demand, when it comes to making decisions about who and what to work with.

Nearly 80% of those who took part in the survey, confirmed that they still used their printed edition of  EXTERNAL WORKS and over 70% of respondents wanted to receive a new, up-to-date edition.

Click image to enlarge

Click image to enlarge

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Increasing page views and enquiries for your company – the devil’s in the detail

October 31, 2012

We’re never happy standing still at ESI.info. Our goal is to maximise conversions for you and all the other companies featured on the site. To this end we’re continually improving the user experience for the thousands of specifiers, buyers and designers who choose ESI.info every day. By helping them to make smarter decisions more quickly we are confident we will create more leads for you. (more…)

Great tips from an Architect. Make it easier for your products to be found and specified?

September 25, 2012
We all know architects and designers are highly visual people. So it comes as no surprise that appearance is a key factor when specifying products or systems for client projects. (more…)

Getting social with ESI.info

August 22, 2012

All companies listed on ESI.info can now add social media links to your company profile pages, allowing designers, specifiers and buyers easy access to share and connect with your accounts. This new development allows you to clearly display your Twitter, facebook, LinkedIn and YouTube accounts next to your company profile.

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Catching our eye on the web in August

August 22, 2012

August –  After a truly spectacular games, life slowly returns to normal at ESI.info towers.  That said, there has been some fantastic resources and posts on the web this month.

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