ESI.info case study: managed email campaigns

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John Newton & Co Ltd is a UK market leader in damp proofing, basement waterproofing and tanking solutions for damp walls and basements.

As part of a tailored marketing subscription, John Newton & Co commissioned ESI.info to supply data for and manage a series of six monthly emails between June and December 2012. Over 5000 decision makers and influencers matching John Newton’s target customer profile were selected from ESI.info’s database of over 70,000 active specifiers. Using content provided by John Newton and data supplied by ESI.info, our managed email service included sending their campaigns out via our marketing platform.

Our detailed campaign analytics and reporting allow return on investment to be easily quantifed. Delivery rates, open rates and clickthrough rates are shown, as well as the job title, company and post town of anyone who has opened the email or clicked on a link.

For the first 6
Emails delivered: 92%

Unique opens: 21%
Unique click-throughs: 3%

John Newton & Co subsequently increased their mailing list to circa 10,000 contacts and has continued to run monthly campaigns throughout 2013.

“We have been using ESI.info for the past 3 years and have found them to be a very responsive and innovative company to work with. The account manager is excellent, and they are very good at offering tailor-made packages to offer the best solution available for our needs.”

– Lucinda Muschialli, Marketing Director, John Newton & Co Ltd

Below: One of the six e-Newsletter campaigns sent to contacts selected from ESI.info’s database of qualified decision makers

John Newton Email

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One Response to “ESI.info case study: managed email campaigns”

  1. Reach your audience with managed email campaigns | ESI.info digital marketing Says:

    […] an example of an email marketing campaign we managed for one of our […]

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