ESI.info email bulletins generate enquiries

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In a previous post, we looked at how ESI.info email bulletins increase your reach and influence for your market sector.

In this post, we look at how ESI.info’s campaign reports make it easier for featured clients to identify the source of in-bound business enquiries

Kee Safety supplied a press release on their fall protection product, Kee Walk® was installed at The Lancasters, a high profile residential refurbishment project in the heart of London.

The news item was published on ESI.info and included in one of our monthly email bulletins (example below), which are sent out to an engaged, opt-in subscriber list every month.

Building Design email marketing architects consultants

This particular bulletin achieved a delivery rate of 99.93%, an open rate of 29.59% and a unique user clickthrough rate of 5.29%.

Several clicks were generated from the email to Kee Safety’s news item on ESI.info, from architects, design managers, technologists and surveyors.

The news post is in turn linked to  one of Kee Safety’s product pages where more technical information and downloads are provided.

As part of the bulletin service, we provide reports that include the job title, company and post town of anyone that has viewed or clicked through to promoted entries. Whist respecting the privacy of our subscribers, this information is sufficient to allow our clients to:

  • assess the quality of the exposure they are getting
  • identify ESI.info as a valuable source of business enquiries when requests for quotes or additional information are received from buyers who are included in the campaign report

In this case, Kee Safety was able to do exactly that.

“Thank you for this, it looks good! I recognised one company which we’ve recently had an enquiry from.” – Dorota Smilgin, Group Marketing Executive, Kee Safety.

As an ESI.info client you can add unlimited news items free of charge as part of your marketing subscription. We will shortly be extending our bulletin service, giving you the opportunity to boost your reach and influence through the proactive promotion of new and interesting products and services.

Get in touch to find out more:

Email us on marketing@esi.info

Or call us on 01786 407000

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2 Responses to “ESI.info email bulletins generate enquiries”

  1. ESI.info case study: managed email campaigns | ESI.info digital marketing Says:

    […] Digital marketing insight from ESI.info « ESI.info email bulletins generate enquiries […]

  2. Reach your audience with managed email campaigns | ESI.info digital marketing Says:

    […] detailed campaign analytics and reporting allow you to easily quantify your return on investment. You can see the delivery rates, open rates […]

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