Archive for September, 2013

Reach your audience with managed email campaigns

September 19, 2013

Take advantage of ESI.info’s address books of qualified contacts to ensure your email campaigns reach the decision makers and influencers that matter to you.

Whether you want to drive traffic to your website, launch a new product or service, or simply to reach a wider audience for your news and promotions, ESI.info can tailor a list to match your requirements.

Our data lists are second to none, as our clients can testify:

With gone-aways at a minimum and response levels well above average, ESI.info is a company that truly understands the market and has the capability of compiling a selection of named contacts that matches client needs. I continue to value the additional insights they provide.

– Nick Gill, Account Director CIB Communications Ltd

Our detailed campaign analytics and reporting allow you to easily quantify your return on investment. You can see the delivery rates, open rates and clickthrough rates, as well as the job title, company and post town of anyone who has opened your email or clicked on a link.
Managed campaign template

How it works

• Define your objectives and target audience
• Plan a campaigns or series of campaigns
• Select contacts that match your customer profile
• Set up and test your email – using your HTML, one of our templates, or fully designed by us
• Send the campaign
• Report back to you with detailed campaign metrics

See an example of an email marketing campaign we managed for one of our clients.

Find out more about managed campaigns in our latest media pack.

Email us on marketing@esi.info

Or call us on 01786 407000

Your company shopfront on ESI.info

September 18, 2013

At ESI.info we never stand still, constantly developing our website and information services to help you extend your reach and influence. We have improved the company page to give you a shopfront that showcases all of your information in one place, more clearly than before. Your company profile page has been developed into a microsite where buyers can quickly grasp the full extent of your business proposition from a fixed index at the top of the page. Products, services, case studies, projects, CPD materials, documents, news and events can all be promoted to build awareness of your brand and expert capabilities. Buyers can browse all your published information through the channels that interests them, increasing your new business and cross-selling opportunities.

Forbo Company Products channel ESI.info   (more…)

ESI.info case study: managed email campaigns

September 11, 2013

John Newton & Co Ltd is a UK market leader in damp proofing, basement waterproofing and tanking solutions for damp walls and basements.

As part of a tailored marketing subscription, John Newton & Co commissioned ESI.info to supply data for and manage a series of six monthly emails between June and December 2012. Over 5000 decision makers and influencers matching John Newton’s target customer profile were selected from ESI.info’s database of over 70,000 active specifiers. Using content provided by John Newton and data supplied by ESI.info, our managed email service included sending their campaigns out via our marketing platform.

Our detailed campaign analytics and reporting allow return on investment to be easily quantifed. Delivery rates, open rates and clickthrough rates are shown, as well as the job title, company and post town of anyone who has opened the email or clicked on a link.

For the first 6
Emails delivered: 92%

Unique opens: 21%
Unique click-throughs: 3%

John Newton & Co subsequently increased their mailing list to circa 10,000 contacts and has continued to run monthly campaigns throughout 2013.

“We have been using ESI.info for the past 3 years and have found them to be a very responsive and innovative company to work with. The account manager is excellent, and they are very good at offering tailor-made packages to offer the best solution available for our needs.”

– Lucinda Muschialli, Marketing Director, John Newton & Co Ltd

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ESI.info email bulletins generate enquiries

September 3, 2013

In a previous post, we looked at how ESI.info email bulletins increase your reach and influence for your market sector.

In this post, we look at how ESI.info’s campaign reports make it easier for featured clients to identify the source of in-bound business enquiries

Kee Safety supplied a press release on their fall protection product, Kee Walk® was installed at The Lancasters, a high profile residential refurbishment project in the heart of London.

The news item was published on ESI.info and included in one of our monthly email bulletins (example below), which are sent out to an engaged, opt-in subscriber list every month.

Building Design email marketing architects consultants

This particular bulletin achieved a delivery rate of 99.93%, an open rate of 29.59% and a unique user clickthrough rate of 5.29%.

Several clicks were generated from the email to Kee Safety’s news item on ESI.info, from architects, design managers, technologists and surveyors.

The news post is in turn linked to  one of Kee Safety’s product pages where more technical information and downloads are provided.

As part of the bulletin service, we provide reports that include the job title, company and post town of anyone that has viewed or clicked through to promoted entries. Whist respecting the privacy of our subscribers, this information is sufficient to allow our clients to:

  • assess the quality of the exposure they are getting
  • identify ESI.info as a valuable source of business enquiries when requests for quotes or additional information are received from buyers who are included in the campaign report

In this case, Kee Safety was able to do exactly that.

“Thank you for this, it looks good! I recognised one company which we’ve recently had an enquiry from.” – Dorota Smilgin, Group Marketing Executive, Kee Safety.

As an ESI.info client you can add unlimited news items free of charge as part of your marketing subscription. We will shortly be extending our bulletin service, giving you the opportunity to boost your reach and influence through the proactive promotion of new and interesting products and services.

Get in touch to find out more:

Email us on marketing@esi.info

Or call us on 01786 407000


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