New landing pages help your target audience to find your products and services

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The market sector landing pages have been redesigned to make it easier for buyers and specifiers to find the right companies to work with and materials to use for their projects.

The main improvements and benefits are listed below:

  1. Exploring topics and categories – a new topical fly-out panel to help uncommitted buyers looking for ideas and inspiration.
  2. Finding the right companies to work with – in keeping with ESI.info’s aim to provide a platform for all companies involved in the creation of better environments, we’ve created an index of manufacturers, consultants, contractors and useful organisations with links to featured products, projects and services.
  3. Identifying solution providers – a higher profile for case studies, CPD and articles to help our clients win more business during the early stages of a project.
  4. Discovering What’s New – any new entries you publish are promoted for three months in a dedicated channel to help specifiers identify new products and partners for their projects.
  5. Staying informed – more visibility and promotion for any company, product and project news that you post, helping you communicate significant developments and opportunities to the markets you serve.

See what opportunities are available to you on the new market sector landing pages:

External Works
Building Design
Interior Design
Building Services
Environmental Engineering

How buyers and specifiers browse ESI.info for ideas and inspiration

In this working example, we have used the Drainage topic in EXTERNAL WORKS to explain some of the features and benefits of the new browse function.

Topics are found on the left of each of our market sector landing pages. Each topic is a grouping of products and services that are commonly required for a development project.

Buyers and specifiers are encouraged to explore an entire topic by clicking a link to review the options available from manufacturers, consultants and contractors. When you promote your products, services and expertise through ESI.info, we provide different ways for your target audience to find you.

External Works specify landscape design architecture products

A click on a topic takes them to a results page where they will see a range of information channels to explore. Red signals the current selected channel. In the example below, External Drainage is the topic and the selected channel is Products.

Results can be refined progressively down to specific categories. At any point, the buyer can hide or show their refinement options. And, if they want to go back up the tree, they can remove refinements or click a link in the navigational breadcrumbs.

Landscape design architecture products Drainage ESI.info External Works

Alternatively, if they know what they are looking for, they can select the category from the fly-out menu to find a solution, for example External channel drainage. Again, they can select the information channel they want to explore and progressively refine their selection until they have found what they are looking for.

ESI.info External Works drainage landscape architecture design

Other channels to explore in Drainage include ‘CPD’, ‘Articles’ and ‘Case studies’. Companies use these information channels to position themselves as expert solution providers. The objective is to get involved early on in a project and win a bigger slice of the cake.

If you are interested in marketing opportunities that will increase your reach and influence, call ESI.info on 01786 407000 or email us.

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