Archive for July, 2013

New landing pages help your target audience to find your products and services

July 19, 2013

The market sector landing pages have been redesigned to make it easier for buyers and specifiers to find the right companies to work with and materials to use for their projects.

The main improvements and benefits are listed below:

  1. Exploring topics and categories – a new topical fly-out panel to help uncommitted buyers looking for ideas and inspiration.
  2. Finding the right companies to work with – in keeping with ESI.info’s aim to provide a platform for all companies involved in the creation of better environments, we’ve created an index of manufacturers, consultants, contractors and useful organisations with links to featured products, projects and services.
  3. Identifying solution providers – a higher profile for case studies, CPD and articles to help our clients win more business during the early stages of a project.
  4. Discovering What’s New – any new entries you publish are promoted for three months in a dedicated channel to help specifiers identify new products and partners for their projects.
  5. Staying informed – more visibility and promotion for any company, product and project news that you post, helping you communicate significant developments and opportunities to the markets you serve.

See what opportunities are available to you on the new market sector landing pages:

External Works
Building Design
Interior Design
Building Services
Environmental Engineering

How buyers and specifiers browse ESI.info for ideas and inspiration

In this working example, we have used the Drainage topic in EXTERNAL WORKS to explain some of the features and benefits of the new browse function.

Topics are found on the left of each of our market sector landing pages. Each topic is a grouping of products and services that are commonly required for a development project.

Buyers and specifiers are encouraged to explore an entire topic by clicking a link to review the options available from manufacturers, consultants and contractors. When you promote your products, services and expertise through ESI.info, we provide different ways for your target audience to find you.

External Works specify landscape design architecture products

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ESI.info email bulletins increase your reach and influence

July 18, 2013

Increase your reach and influence by promoting your products, services and expertise through ESI.info email bulletins.

With an average open rate of over 30%, ESI.info monthly bulletins guarantee high quality exposure to professional decision makers and influencers. Our subscription lists are 100% personally requested. At ESI.info, we believe that quality is important – we always provide detailed information to help buyers make the right decisions. When buyers click to read more, it means they’re interested in your business proposition.

Entries featured in ESI.info email bulletins are also promoted in the Featured this month carousel on the market sector landing pages.

Contact us today to find out how to start making more decisions go in your favour.

Check out these sample bulletins below from recent months- if you like what you see, sign up and we’ll send you future editions.

EXTERNAL WORKS

External Works email marketing landscape architects designers consultants
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Six writing tips that will increase your reach and influence

July 18, 2013

When it comes to describing your products and services on ESI.info, the ‘running order’ shown in the content management system helps you maximise your visibility and exposure.

CMS screenshot

A  buyer reading a well-structured description of your product or service knows whether you’ll probably be able to satisfy their requirements. If you are, they’ll be prompted to act. That could mean contacting you for a quote or additional information by phone or by email, downloading related literature and files, or simply deciding to use your products or services.

Our approach to technical communication – and the approach that we recommend you take with each of your entries – is based on BS 4940 Technical Information on Construction Products and Services.

Here are six principles to bear in mind:
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