Lift for construction industry as London 2012 Marketing Protocol is relaxed


Last quarter, suppliers to the London 2012 Olympic and Paralympic Games were finally able to promote the work they did last summer after a deal between the Government, the BOA and the IOC was reached. If you helped build the Park or the venues, or provided goods and services for the Games, you can now actively promote your involvement. The move may provide a significant boost to the construction industry economy.

Image by Danny Nicholson on Flickr

Supplier recognition scheme

Companies need to apply to the BOA’s ‘supplier recognition scheme’ for a free license. On receipt of the free license, they will be able to promote their work at trade shows both in the UK and internationally, apply for industry awards for their London 2012 work, and use their Olympic involvement in direct pitches and tender documentation when competing for international contracts. Additionally, the license will give businesses exclusive access to the Olympic Delivery Authority’s (ODA) library of more than 4,000 free photographs from the Games.

Case studies on

You can promote your case studies of the London 2012 Games on, in our opt-in email newsletters and in print in External Works edition 23, to reach tens of thousands of key decision-makers in the UK design and construction industry.

Case studies, authored and edited by our Content Team, follow a problem –> solution format, and demonstrate your expertise in providing buyers and specifiers with design assistance and technical support. They can also be used to highlight a multi-product supply solution, or your capabilities for producing bespoke products that address specific problems or unique site conditions.

Supplier recognition scheme – FAQ

Case studies – External Works – external furniture

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