The award-winning industry bible, EXTERNAL WORKS. To print or not to print? That was the question.

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Over 25 years of influence and expertise as the market leader and still going strong!

We recently undertook a survey to find out how many professionals and companies still use the EXTERNAL WORKS directory, either in its printed form (affectionately known as the industry bible) or via our website www.ESI.info

The survey, which was completed by over 2200 professionals involved in external works and landscape projects, clearly illustrates that this trusted, reliable printed resource is still very much in demand, when it comes to making decisions about who and what to work with.

Nearly 80% of those who took part in the survey, confirmed that they still used their printed edition of  EXTERNAL WORKS and over 70% of respondents wanted to receive a new, up-to-date edition.

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A trusted and reliable source for finding and comparing products and services

Most respondents referred to EXTERNAL WORKS as their first port of call when looking for new products or suppliers. The main factors influencing this choice related to convenience, timesaving, the authority and reliability of the information published. Many indicated that they preferred the book as everything was in one place, rather than having to use search engines to look for several companies at a time.

A significant segment also referred to EXTERNAL WORKS as an essential visual aid and reference when discussing designs or specifications in meetings with the design team or with clients.

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Online routes to EXTERNAL WORKS

Approximately 21% preferred to access EXTERNAL WORKS information online.

Factors for choosing online routes related to convenience, the depth and currency of information and saving time when contacting relevant manufacturers or suppliers. Respondents also indicated they often started using the book and then went online to find more granular information in order to shortlist and compare products, or to contact multiple suppliers.

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Unsurprisingly, the pressure on space in offices meant fewer respondents had access to printed libraries, and many companies indicated company policy meant a move to paperless working. Other factors for online included those working in shared or mobile workspaces.

What was surprising, was fewer than  1% of respondents mentioned visiting manufacturers websites directly when sourcing products and suppliers online, preferring to use websites like ESI.info where they could significantly save time looking for products or services.

Key findings from these survey results indicate EXTERNAL WORKS and ESI.info play a very influential role in supporting key decisions when it comes to finding products, materials and companies to work with.

Looking ahead

With such a strong and clear response from our customers, we have decided to print a 25th anniversary edition of the EXTERNAL WORKS directory to be released in May 2013.

This decision goes hand in hand with an exciting development programme planned throughout 2013 to make EXTERNAL WORKS information available in different formats including, print, online and mobile to meet the evolving needs of designers and buyers. We’re also updating our monthly eNewsletters to focus on new products and solutions to a rapidly growing list of opt in subscribers.

Talk to us

If you would like to feature your products and services in this 25th anniversary edition of EXTERNAL WORKS or on ESI.info then we’d love to hear from you.

To request a Media Pack or talk to one of our Account Managers, please contact:
Email:    marketing@esi.info
Tel:         01786 407000

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