Archive for October, 2012

Increasing page views and enquiries for your company – the devil’s in the detail

October 31, 2012

We’re never happy standing still at Our goal is to maximise conversions for you and all the other companies featured on the site. To this end we’re continually improving the user experience for the thousands of specifiers, buyers and designers who choose every day. By helping them to make smarter decisions more quickly we are confident we will create more leads for you. (more…)

How case studies help make decisions go in your favour

October 23, 2012

We love working with client content at That’s why through our website, blogs and newsletters, we host a whole range of content types, specifically aimed at influencing specifiers and buyers making important decisions on who and what to work with. In this post, we demonstrate two examples of how our editors work with client content to develop new case studies which have resulted in great enquiries being directed back to our clients.

The two examples given below demonstrate how case studies on can help increase exposure of your products and create greater influence at the right time.

Example 1: Showcasing design innovation for a leading Street furniture manufacturer

We rewrote and edited this client’s material to focus on a problem and solution approach narrative that strikes a chord with designers.

ASF bespoke solutions case study image

By flagging up a specialist manufacturing process, we created a compelling story that is of interest to designers, and shows the specialist manufacturing capabilities and problem-solving attitude of the company.


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