What’s catching our eye on the web in April.

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Part of a regular new feature for our monthly newsletter, here are some great blog posts and articles that have caught our eye here at ESI.info towers.

Role of social design in public spaces  –  Jocelyn Bailey in the Guardian explains how a design-based approach can improve public services and why it is gaining importance.

Integrating Linkedin into your B2B website – Smart Insights blogger Chris Soames, provides some practical advice on getting more from the most popular social media platform for B2B professionals.

Can social media accelerate the buying cycle? – Patricio Robles on E-Consultancy looks at how Social Media can help deliver shorter lead and purchasing cycles.

Landscape Institute: Guide for Clients– A free publication highlighting the services today’s landscape architects and and designers offer. Some useful insight here for manufacturers and suppliers marketing to landscape architects and landscape designers.

Targeting the long tail – Sound advice about targetting long tail search traffic to aid conversion from Pritesh Patel at Pauley Creative

Design your website for your customers, not for yourself. Excellent post by Pamela Vaughn,  from the remarkable Hubspot team, on integrating user personas into your website design. Brilliant stuff.

And Owen Phillipson, our Interior Design Editor, is getting overly excited and depressed in equal measure about the Salone Internazionale del Mobile , or the Milan Furniture show, which commenced this week.  So we’re drowning in lots of #hashtags and tweets about lovely furniture design and innovative new interior objects.

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