Whether you have engaged with the world of social media marketing or not, it is always useful to have people distribute and share your content through these channels on your behalf. It increases your audience, contributes to your brand building, and can help push your content up the search engine rankings.
Did you know that the Content Team at ESI.info has been actively promoting your products and services via channels like Twitter and blogs for several years now? During this time, we have built up a large network of UK built environment professionals.
Through editorially led Twitter feeds, and with the help of our publishing executives and business developers, we have got to know thousands of your prospects, clients and collaborators on Twitter, Pinterest, LinkedIn and Facebook.
These people have been directed towards your content on ESI.info and have shared it with their colleagues, signed up for eNewsletters or otherwise engaged with your product or service offering.
Marketplace-branded Twitter feeds
We have made great headway as early adopters of social media marketing here at ESI.info. However, we are always on the look-out for improvements. We are now making some changes to how we promote your content through Twitter. These changes are designed to ensure that as many people as possible – and what’s more, the most relevant people in your company’s target market – get to see your content via ESI.info’s Twitter activities.
Each feed will be very clearly identified, both in terms of branding and content, as being specific to that particular market. This means that its followers – your audience, your prospects and clients – will know at a glance that this Twitter account is directly relevant to them, their interests and their community.
The more relevant and directly appropriate information we promote through these marketplace-specific feeds, the more people will want to engage with and share this content.
This, in turn, ties in with our ambition to help designers and buyers make better decisions for better environments.
It also goes hand-in-hand with the way we organise information and communication through other channels: the landing pages and associated content on ESI.info, the monthly eNewsletters and the ESI blogs each relate to a specific marketplace.
You can check out our marketplace-branded Twitter feeds here:
If you have products, services or other content you are keen for us to publicise through our Twitter feeds, do get in touch. Don’t forget, you can use our simple Content Management System to update your pages on ESI.info so that they’re fresh and ready for sharing.
Call the Content Team on 01786 407000 to get involved!